Build your Own

Build your own strap or key fob — choose the leather, colour, stitching and personalisation. Handcrafted to order in our Hanoi workshop.

What you choose in the builder

01 — Leather & Colour

Five families — Epsom, Ostrich, Lizard, Alligator and hand-dyed Patina — in 30+ colours, rendered live.

02 — Fit & Dimensions

Strap style, lug width, length, thickness and tip shape — cut to your watch and your wrist.

03 — Finishing Details

Stitch and edge colour, keeper, buckle finish — plus free personal engraving.

How each strap leaves the bench

Open the builder and design in real time. A live 2D preview redraws your strap with every choice — real photographed leathers, true colours — so the strap you approve on screen is exactly the one our artisans cut, stitch and burnish by hand in Ha Noi.

Every strap leaves the bench with a soft Zermatt calf lining, hand-painted edges and hardware fitted to your watch. One artisan makes it from the first cut to the final burnish — and if the fit is not right when it arrives, we adjust or remake it until it is.

Choose what you want to build

Same leathers, same stitching, same workshop. Pick a piece and make it yours.